
How to Rank High on Google and Other Search Engines
Have you ever searched for something online and wondered why certain websites appear on the first page and others on the tenth?
Have you ever wondered how you can get your website to appear on the first page when a customer searches online?
You Asked For It: More (free) Social Media Marketing Workshops
Small business owners tend to be so busy working in the day-to-day operations of their business they often end up slacking on one of the most important activities to make their business grow: marketing!
Although there is no magical key to becoming a successful business overnight, there is a foundation that can set these business owners up for long term success. This foundation includes: e-mail marketing and social media marketing.
In two upcoming workshops, we’ll show small business owners how to use e-mail marketing and social media marketing to broaden their customer base.
SEO 101: How to Rank High on Google and Other Search Engines to Grow Your Business
Learn the best practices for expanding your business exposure on the search engines and meeting your business objectives using both major and niche social media platforms.
On September 6th, LinkedIn announced huge changes to Company Page design and user experience. “For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn’s Product Management team.
(See more details from this announcement here: http://bit.ly/LIupdate )
This sounds great, doesn’t it? The question is: are you prepared to optimize your own Company Page once these changes roll out to you?

Reaching New Customers
Hello, Mr. or Ms. Business owner. I have two questions for you: Who are you? And, why should I care?
That is probably how at least 95% of your potential customers feel.
As a small business owner, you probably do not have a budget set aside for marketing. So, how do you attract new customers in this ever-changing climate of technology? How do you stay competitive? How do you stay relevant? Most of all, how do you stay in business?

A NEW Resource to Grow Your Business Online
In August, Mayor Michael Bloomberg announced the launch of the Small Business Digital Toolkit, which offers small business owners free training to expand their online presence and grow their business.
I encourage all small businesses to take advantage of the Small Business Digital Toolkit – either online or at one of the NYC Business Solutions Centers.
According to a 2011 Nielsen report, Americans spend
EVENT #1: Social Media Marketing Made Simple
EVENT #2: Women-Owned Small Business Loan Program: How to get access to capital in less than 30 days
Social Media Made Simple
Learn social media best practices - as well as what it takes to quickly implement them - at these free “Social Media Made Simple” workshops.

Finding Your Target Market
Business guru, Peter F. Drucker, often called the father of modern management, once said: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

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